Google Changes that impact Webmasters and SEO

Here are some of the points from the WebmasterWorld thread:

• Significant ranking changes
• Google’s holiday shopping algorithm
• Ranking changes from day to day

Tedster mentioned the “holiday shopping” algorithm, implying Google knows people are now in buy mode for the holiday season and maybe Google’s algorithm is a bit more product/shopping sensitive these days?

Anyway, here is a break down of the topics we covered in the past month.

Google Algo/Ranking Related:

• Google Update or Bug: More Complaints Over Google’s Search Results
• Google Ranking Update or May Day Impacting More Sites?
• Google PageRank Updating This Morning? October 2010
• Google Fixes Blogspot Indexing Issue: New Content Being Indexed
• More Google May Day Theories, Five Months Later
• Google: Different Algorithms Can Apply To Different Sites At Different Times

Google User Interface Related:

• Google Pleases Local Optimizers & Upsets AdWords Optimizers With Place Search
• Google Showing Related Brands, Stores & Types In Results
• Google’s Realtime Counter & Shared By In Web Search Results
• Google Magnifying Glass Page Previews, A Real Google Test

Google Webmaster Tools Related:

• Google Improves Parameter Handling For Faceted Navigation Control
• Google Adds Rich Snippets Support For E-Commerce Sites
• Google Webmaster Tools Says “You Have More Sites” To Add
• Google Updates Link Reports Before Bing
• Google Webmaster Tools Adds Change Percentages To Query Report

Forum discussion at WebmasterWorld.